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A Better Approach
to Investor Perception

Veridian is dedicated to delivering insights directly from your investor base.

Our unique, qualitative approach to investor perception creates an investor feedback loop that ensures you always have a pulse on the investment community.

Understand your investor audience.

Our Solution

Our Continuous Market Sentiment Research (CMSR) process allows us to cultivate and deliver unprecedented insight into the investment community.

CMSR removes guesswork by creating an effective investor feedback loop to ensure you always know exactly what your investors are thinking.

Your designated CMSR Partner becomes a vital member of your team, providing a complete picture of investor sentiment and helping you incorporate these insights into your strategy and messaging.

The Veridian Difference

We developed Continuous Market Sentiment Research (CMSR) to deliver a deep understanding of how the investment community views your company within the capital markets landscape.

CMSR is an iterative process that combines rigorous market intelligence, in-depth investor perception interviews, and regular alignment with your team to confidently inform strategic decisions and prepare executives for investor interactions. Our unique qualitative approach is focused on understanding the “why” behind investor thinking.  

Our insights can be incorporated into all aspects of your Investor Relations and Strategy functions, ensuring every element of your investor messaging strategy resonates with investors.

Use Cases

  • Informed IR Support

    Our work provides the support you need with the assurance that you are credibly addressing underlying sources of concern and confusion that could hamper your intended narrative.

  • Investor Events

    Traditional perception studies are limited in depth and frequency. Our approach has no such limitations, allowing us to gather feedback that is directly relevant to your investor event, then follow up with investors to understand how views changed.

  • Activism Prevention

    Successful activism campaigns rely on widespread concerns that investors feel aren’t being properly addressed by leadership. The best way to prevent such a campaign is to continuously monitor investor sentiment, so any such concern can be addressed promptly and on the company’s terms.

  • Drive New Engagement

    Attracting new investors requires identifying likely potential investors and understanding what is keeping them on the sideline. Veridian can help with every step in that process.

  • Internal Alignment

    Addressing investor concerns often requires buy in from senior leadership and the board of directors. Providing direct and comprehensive investor feedback can help align these constituencies and inform key decisions.

Get In Touch

To learn more about how Veridian’s qualitative investor perception can help you achieve your goals, fill out this form and we will be in touch.

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